That's because for all intents and purposes, the Hawerchuk-led Jets currently play in the desert under the moniker of the Phoenix Coyotes, and have done so since 1996. The franchise formerly known as the Atlanta Thrashers now bears the Jets handle, but the similarities stop there.
When True North Sports and Entertainment unveiled the name to the hockey world at the 2011 NHL Entry Draft this past Friday, they perhaps unknowingly opened up a can of worms. Or maybe it was a can of New Coke. And just like the retooled soft drink that was an unmitigated disaster in the 1980s, it seems primed to leave fans with a bad taste in their mouths even before the Jets take to the MTS Centre ice in the fall.
